Just Keep Livin


Just Keep Livin… a philosophy that Matthew McConaughey lives by is the inspiration behind his clothing line, bearing the phrase’s acronym, JKL. JKL isn’t just about the clothes on your back. It’s about what’s in your head, what’s in your heart and the things that get you out of bed every day. The rugged collection is crafted to accompany customers on their own journeys, leading by example. From graphic tees that feature fun and witty truisms straight from McConaughey’s mouth, to chic sweaters and knits, just keep livin has something for just about anyone, on any journey.


A portion of every sale is donated directly to the just keep livin Foundation, a nonprofit organization founded by Matthew and Camila McConaughey, which starts and supports after-school fitness and wellness programs in areas that need them most.

Learn more at jklivinfoundation.org.