In the same way that the sunset is connected to the sunrise, we at just keep livin believe that giving is a natural part of living, which is why a portion of every purchase you make goes directly to the just keep livin Foundation, founded by Matthew and Camila McConaughey, to fund after-school programs. We have a hunch that you agree with our LIVIN and GIVIN philosophy, so here are a few ideas to spark your motivation.
Sporting his signature “alright” hat, McConaughey once again rolled into his Texas hometown. For a guy who believes in being at home in the world, it’s pretty fitting that the clothing line inspired by his lifestyle, just keep livin, would be sold out of an Airstream trailer- arguably the best travel companion on wheels.
Part of livin is givin back. So every purchase you make at just keep livin spreads back out into the community. It's a philosophy built right in to just keep livin. A part of our core. The pillar holding up our porch.
Just keep livin’s collection has always been about more than the clothes on your back. It’s about what’s in your head, what’s in your heart, and the things that get you out of bed every day. It’s a rugged collection crafted to accompany you on your own journey through life.