DIY Distressed Denim

Like a fresh haircut or a new pair of hiking boots, jeans often look better with time. To immediately create that lived-in style or make a bold statement with lots of cuts and holes, follow this DIY guide to distressing your denim. 

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Behind a Tee

From its humble origins as an undergarment for the navy, to an icon of rebellion worn by Marlon Brando and James Dean, the t-shirt has gotten around. They’re comfortable, reliable, and forgiving of that last big meal we ate.

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Preparing for Camping Season

Wandering America’s natural wonders is a pastime everyone can enjoy. Just remember that preparing for your own journey includes a long checklist of must-haves and, we’d argue, a few crucial leave-behinds. Starting with those modern distractions you complain about but can’t seem to part with. Ditch the smartphones, tablets and laptops for a few days. Cut the cord and bliss out. You won’t regret it. 

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Back on the Road: McConaughey and an Airstream Roll into Austin for Pop-Up Shop

Sporting his signature “alright” hat, McConaughey once again rolled into his Texas hometown. For a guy who believes in being at home in the world, it’s pretty fitting that the clothing line inspired by his lifestyle, just keep livin, would be sold out of an Airstream trailer- arguably the best travel companion on wheels. 

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The 8 Best Springtime Activities in Austin

Our favorite Austin recommendations for visitors and for those lucky enough to call Austin home. Bonus Austin points if you wear your Texas Forever Tee while you’re out and about.

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Y’all, Show Her Some Lovin’. A Mother’s Day Breakfast from Texas.

Breakfast is daybreak, a new beginning, a fresh start. It’s optimism, the glass half-full and, most importantly, it’s deliciously filling. It starts off slow then revs you up.  

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Livin is a verb.

Motivation comes in many forms: Love. Fear. Sheer survival of the species. (A cold beer is probably up on that list somewhere too.) For us it’s always been about finding fresh perspectives. Discovering new ways of looking at the old questions about life.

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What is just keep livin?

Just keep livin’s collection has always been about more than the clothes on your back. It’s about what’s in your head, what’s in your heart, and the things that get you out of bed every day. It’s a rugged collection crafted to accompany you on your own journey through life.

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Alright Alright Alright! The just keep livin T-Shirt Shop Is Here!

We're pumped to announce that our brand new T-Shirt Shop is live! You can now grab any of the just keep livin gear right here on our website, but we've created a special section just for our tees.

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