The good vibes you get from a PB&J while on the trail is a distinct type of happiness. You find yourself resting on broken rock, pumping your blood with glucose. You note the poplar trees tinkling like New Year’s Eve confetti, and spot a great blue heron on the lake’s distant edge. You’re far from your desk and there’s an innocent ant crawling across your knee. He wants your jelly drip.
Part of livin is givin back. So every purchase you make at just keep livin spreads back out into the community. It's a philosophy built right in to just keep livin. A part of our core. The pillar holding up our porch.