What is just keep livin?

Just keep livin’s collection has always been about more than the clothes on your back. It’s about what’s in your head, what’s in your heart, and the things that get you out of bed every day. It’s a rugged collection crafted to accompany you on your own journey through life.

From graphic tees that feature fun and witty truisms straight from Matthew’s mouth, to relaxed sweaters and knits, just keep livin has something for just about anyone, on any journey.

And who knows where that journey might lead – not only you but the people we can help together along the way. A portion of every just keep livin sale goes to the just keep livin Foundation, an organization founded by Matthew and Camila McConaughey to help implement after-school fitness and wellness programs in areas that need them most.

It’s our philosophy of LIVIN and GIVIN. The firm belief that a natural part of living has always been giving back.

This new site will bring those two ideas closer together, so we can do real and impactful good for the minds, bodies and souls of kids who need our help.

Mean time and all times, just keep livin.

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